Auntie Shell's hand-drawn character picking up a flower
Aloha
Michelle Halcomb, aka Auntie Shell

Auntie Shell Machine

A designer, illustrator, and creative strategist who builds publications, brands, and grant-funded futures for people doing work that matters.

Open
for publication contracts, nonprofit partners and a few great small businesses
Michelle Halcomb, aka Auntie Shell

Auntie Shell Machine

A designer, illustrator, and creative strategist who builds publications, brands, and grant-funded futures for people doing work that matters.

Open
for publication contracts, nonprofit partners and a few great small businesses
50+ Publications art-directed, from United Academics to regional lifestyle magazines
$1M+ Grant funding secured or co-written: Maui Hub, Mana O Maui and Concrete Collective
Shell Machine — Homepage Guide
Independent Practice · Est. 2003 · Honolulu, HI Publication · Nonprofit Dev · Brand & Web · Art & Illustration
Michelle Halcomb, aka Auntie Shell

Twenty-three years independent.

I'm a designer, illustrator, and creative strategist who builds publications, brands, and grant-funded futures for people doing work that matters.

Currently open: publication contracts, nonprofit partners & a few great small businesses
50+Publications art-directed, from United Academics to regional lifestyle magazines
$1M+Grant funding secured or co-written — Maui Hub, Mana O Maui & Concrete Collective

One practice, four disciplines I move between on purpose — not a designer who also does other things, but all four, at once, on principle.

Dept. 01

Publication Design

Where this practice started and still does its best work: editorial layout and cover design for publishers and authors — from a five-year run as Creative Director in Amsterdam to regional magazines today.

UA MagazineChildren of the Red Flag ↗Flagship Publishing
Dept. 02

Nonprofit Development & Communications

Grant strategy, donor pipelines, board reporting, and full brand systems for organizations doing work I actually believe in — over $1M co-written in grant funding to date.

Maui HubMana O MauiHaleakalā Biochar
Dept. 03

Brand & Web Design

Full identity systems and Squarespace or Wix builds, start to finish — logo through checkout — for small businesses and makers who need one person who can do the whole thing well.

Just My StyleRooted MassageRhiannon Cloud
Dept. 04

Art & Illustration

Original illustration and hand-drawn characters, plus a growing print shop — the work made for its own sake, not a client brief. This is where a full children's book started.

Luna Would GoHamana Print Shop — coming soon
UA Magazine & Journal — cover spread

United Academics

2010–2013
Publication
Children of the Red Flag — book cover

Children of the Red Flag ↗ hebban.nl

2015
Publication
Luna Would Go — children's book

Luna Would Go

2025
Art & Illustration
Mana O Maui — brand & site

Mana O Maui

2023 – present
Nonprofit
Haleakalā Biochar — packaging

Haleakalā Biochar & KCWA

2024–2025
Nonprofit
Maui Hub — brand & grants

Maui Hub

2020–2022
Nonprofit
Just My Style — e-commerce site

Just My Style

2025–2026
Brand & Web
Rooted Massage — site & booking

Rooted Massage

2025
Brand & Web
Rhiannon Cloud — logo, brand & Wix site

Rhiannon Cloud

Oct 2024
Brand & Web

Have a project in mind?

Currently open for publication contracts, nonprofit development partners, and small businesses who want the whole thing done well by one person.