← Selected Work Shell Machine · Field Notes No. 07
Brand & Web · 2025–2026

Just My Style

Building a full jewelry e-commerce brand from the studio floor up: photography, brand system, and the store itself.

Just My Style storefront

The finished storefront, live at justmystylehi.com.

Role
End to end
Deliverables
Photography, brand, storefront
Visit the site →

Led the complete launch of a jewelry e-commerce brand, from raw product photography to a fully operational online store. The work started at the ground level: shooting and organizing an entire jewelry inventory before a single page of the site existed.

Scope included brand identity development, inventory photography and organization, a full Squarespace e-commerce build, and backend setup.

Store operations are ongoing, and the next phase is already underway: an Instagram and Meta launch strategy, with continued account management beginning once the campaign goes live.

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